Resources Library by ANA

Where do you go to, my lovely?

The paper summarizes personal views about market research on its way from a multinational/ local data provider service towards representing a transnational business insights function.The various fields of current research activities (for a FMCG...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Authors: Hans-Willi Schroiff, Joseph Borrell

September 22, 2002

Crossing the knowledge and corporate boundaries to systematize invention and innovation

The process of corporate innovation is often left to outside consultants and internal/external teams specializing in the invention process. Market researchers are all too often neglected in this process, even though the newly emerging tools of...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Authors: Jeffrey Ewald, Jacqueline Beckley, Charles E. Cleveland, Teri Curran Mascuch, Howard R. Moskowitz, Laurent Florès

Company: Moskowitz Jacobs Inc.

September 22, 2002

Static and dynamic models in clients satisfaction studies

Setting toll charges involves one of the most important rights of the free citizen in a democratic regime: the freedom to come and go. This paper proposes a model for toll pricing which would maximize satisfaction of the many user types, as well as...

Catalogue: Latin America 2001

Authors: Nelson Acar Filho, Armando Carradore, Sueli Daffre Carvalho, Mário Mattos, Clifford Alexander Young, Michael Paul Zeitlin

May 1, 2001

Static and dynamic models in client satisfaction studies (Portuguese)

Setting toll charges involves one of the most important rights of the free citizen in a democratic regime: the freedom to come and go. This paper proposes a model for toll pricing which would maximize satisfaction of the many user types, as well as...

Catalogue: Latin America 2001

Authors: Nelson Acar Filho, Armando Carradore, Sueli Daffre Carvalho, Mário Mattos, Clifford Alexander Young, Michael Paul Zeitlin

May 1, 2001

The future role of telecom managers

This paper describes possible future developments for telecom managers due to paradigm changes in the telecommunications world and corresponding organizational scenarios within the companies. The results are based on desk research a quantitative...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Authors: Gerda Jung, Axel Brinkmann

Company: GMS Dr. Jung GmbH

June 15, 1998

Air traffic- Quo vadis?

How will air traffic develop during the next twenty years? Aerospace companies all over the world are confronted with this question. This is also of interest to the ordinary citizen, because without air traffic many business and holiday destinations...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Franz Tessun

September 1, 1997

Forecasters, marketing researchers and marketing managers

Marketing researchers and marketing managers should get closer to the experts in forecasting and scenario planning. We present a review of the key issues in successfully implementing forecasts in an organization, with specific reference to...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Gillian Rice, Essam Mahmoud

September 1, 1997

Scenario 2020

This paper is on expanding the use of market research outcome to a relatively new area, where market research data normally was only scarcely used. We are talking about the budding and maintenance of scenarios for the future. Since that particular...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Goos Eilander, Gerton Poot

Company: Trendbox B.V.

September 1, 1997

Will this kill that?

Will new on-line media - particularly Internet-based ones - forever change the way we communicate? Will they forever change commercial communications such as advertising? Who will benefit, who will loose? How may marketing and research be affected?...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Philippe Boutié

September 1, 1996